Campaign guides

Better lists, messages and results.

Short, practical guidance for responsible business email.

Clean recipient data

Standardize names, validate domains, remove duplicates and separate consented audiences before importing.

Use fields that add real context. Always provide a sensible fallback when a value may be blank.

Configure SPF, DKIM and DMARC, warm new accounts gradually and avoid misleading subjects or shortened links.

Start with a test, send only to expected recipients and increase volume gradually within Google’s account limits.

Open tracking is approximate because image blocking and privacy proxies can suppress or pre-load tracking pixels.

Honor unsubscribe requests promptly and exclude those addresses from every future campaign.